A law graduate (2017) later specialized in Sports Law, Santiago Viaña obtained his FIFA agent license in April 2023. Based in Buenos Aires, he is Activrep's anchor point in Argentina and develops an intermediation activity spanning football and rugby, connecting South American markets to international ones.
LinkedIn · Santiago ViañaA law graduate in 2017, Santiago Viaña completed his training with a postgraduate degree in corporate legal advisory, then a specialization in Sports Law.
His legal training naturally oriented him toward negotiation, contracts, analyzing the interests of the different parties, and understanding regulatory environments.
Passionate about sport, he gradually chose to make it his professional environment, combining his legal skills with his interest in negotiating, managing, and developing sporting careers.
He obtained his FIFA agent license in April 2023 and now develops his activity from Buenos Aires, within Activrep's international ecosystem.
Based in Buenos Aires, Santiago is Activrep's anchor point in Argentina and contributes to developing its connections across South America, building and maintaining relationships with athletes, clubs, coaches, scouts, and agents in the local market, complemented by a physical presence in Europe when cases require it.
His legal training brings a complementary reading of deals: understanding each party's interests, analyzing the contractual and regulatory context, and supporting a negotiation beyond the simple introduction.
In rugby, he takes part in identifying, tracking, and positioning Argentine athletes toward international markets. In football, he develops an intermediation activity between clubs, agents, and players, between South America and international markets.
Guiding principle: "Not simply finding a club for a player or a player for a club, but seeking the right opportunity for both parties."
Developing a young player — In rugby, Santiago took part in supporting a player identified at 18. The work was built over about three years, tracking his development and reflecting on the right moment to take the next career step. The player eventually joined a Top 14 club.
First international football deal — One of his first international deals in football involved the transfer of a player from an Argentine club to a Uruguayan club, built by connecting the different parties through a network of agents.
The sports market will become more global, faster, and increasingly data-rich. Access to information alone will become less differentiating: the ability to interpret it, understand context, negotiate, and turn it into concrete decisions will matter more. Technology increases this capacity — it doesn't replace trust, judgment, and human understanding.